Need a research paper on Toyota’s quality problems? As so much of the current research indicates, Toyota failed at the very strategy that gave the company its competitive advantage—Quality! Understanding how Toyota screwed up so dramatically is critical for the contemporary manager and the business student. Toyota’s issues are well documented and, unfortunately, have proven deadly for some. The issues with the firm’s sudden acceleration or SA problems are likely in the firm’s electronics and this will prove extremely expensive to fix as will its reputation. The evidence that Toyota was losing sight of its core values was present for all to see but few, especially within the firm, wanted to admit it because of the firm’s rapid growth and expansion. For a paper or essay on this and related quality issues in the automotive industry contact us today.