Toyota’s problems with sudden acceleration are well-known. Toyota has long been an icon of quality and efficiency in terms of its production and manufacturing standards. Thus, business schools and graduate business programs have often assigned Toyota as the topic for quality based research papers about such topics like the Toyota Production System or TPS or the lean manufacturing process. Additionally, business course research papers have focused on subjects like just-in-time or related processes that are utilized by Toyota to achieve its highly touted quality. Yet, the sudden acceleration issues that have been occurring over the past few years with some of its cars have done much to undermine the company’s sterling reputation for quality. These issues have also undermined the trust that the consumer had in the company as well as led to a devaluation of its products which harms consumers yet again because trade-in values have plummeted for Toyota products. Finally, Toyota’s handling of the situation has been the subject of much ridicule as well because has done nothing but attempt to deny that a problem exists and then only came to acknowledge them first as floor mat problems and then as mechanical issues in the gas pedal and finally it is being revealed that the real issue is likely the company’s electronics. Clearly these are complicated subjects and we have writers who are very knowledgeable in this subject area who can produce clear and articulate research projects from essays to dissertations related to Toyota’s quality problems.